SKS Hospitality Unveils DENAI Travel Card For Visit Malaysia Campaign

SKS Hospitality has launched the DENAI Travel Card, a limited-edition Touch ‘n Go card created in support of Visit Malaysia Year (VMY) and Visit Johor Year (VJY) 2026.

Only 500 of the exclusive cards have been produced, each featuring bespoke batik patterns and a tiger motif symbolising Johor’s spirit and Malaysia’s cultural identity. Priced at RM50, the cards are available through SKS Hospitality’s official eShop, GERAI and from its sales personnel.

Head of Hospitality Meera Raj said the DENAI card represents more than just travel perks. “DENAI is our way of saying that travel isn’t just about where you go; it’s about what stays with you,” she said.

Each card offers year-long privileges including welcome vouchers, room and dining discounts and exclusive deals at hotels managed by SKS Hospitality, such as FIVES Hotels, AmanSari Hotels, Holiday Inn Johor Bahru City Centre, Capri by Fraser Johor Bahru and the upcoming Four Points by Sheraton Johor Bahru.

The initiative, launched in collaboration with Tourism Johor and the Ministry of Tourism, Arts and Culture (MOTAC) Johor, aims to encourage local and international travellers to explore Johor and other destinations across Malaysia ahead of 2026.

The DENAI card design draws inspiration from Malaysia’s official VMY 2026 batik motif, incorporating SKS Hospitality’s signature blue and a tiger emblem as a tribute to Johor’s courage and heritage.

Source: https://www.businesstoday.com.my/2025/10/13/sks-hospitality-unveils-denai-travel-card-for-visit-malaysia-campaign