The 345-room hotel will form part of a mixed-use development by SKS, comprising a retail podium and office spaces.

SKS recently signed a hotel management agreement with Marriott International to launch the Sheraton brand in Johor Bahru.

The signing represents the second property in partnership with the hotel chain, following the opening of Four Points by Sheraton Desaru in 2021.

The executive director of SKS Group, Simon Sim, expressed his excitement to announce yet another collaboration with the hotelier.

“We are very excited to collaborate with Marriott International again to introduce the first Sheraton hotel in Johor Bahru and have this new addition in our hospitality portfolio,” he said.

Sim is optimistic about the business, given that the hotel is adjacent to well-connected transportation hubs like the Johor Bahru Sentral Bus Terminal and the Bukit Chagar Johor Bahru – Singapore Rapid Transit System (RTS) station, which is expected to open in 2026.

“The hotel design will be an excellent fit for business and leisure travelers, and coupled with its strategic location, we are confident that Sheraton Johor Bahru will be well-received by guests and locals alike when it opens its doors in 2025,” he said.

The hotel is expected to feature a spacious ballroom as well as flexible and fully equipped meeting room spaces.

Source: https://www.nst.com.my/property/2023/07/927222/another-feather-cap-sks-new-hotel-opening-johor